Golden Stick Wiffle®Ball League

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The first ever, officially licensed Wiffle® League.  In 2004, the Golden Stick Wiffleball® League was in the background.  Behind the plate.  There were 6 teams playing backyard ball in Beverly, Massachusetts.  We gave them a call to help build their brand and put them in the forefront of the childhood game.  Since Benchmark Studio Group took over their branding and Marketing,  the league has grown across the United States in 6 divisions and exploded into 34 teams.  GSWL has become a truly versatile competitive circuit offering multiple divisions, National Championships, All-Star Games, Hall of Fame inductions, Yearly Drafts, Interleague Play and Team Uniforms. The league has been featured on ESPN, NESN, Comedy Central, ESPN the Magazine, Discover Channel, 2011 MLB All-Star Game, within multiple print publications and TV networks. It is "A backyard game taken way too far."

Team, Divisions, and Event Logos


Website and Micro Sites

B2C Marketing, Planning and Analysis

Apparel and Production

General Design